A TOTAL REVOLUTION IN IRON PERFORMANCE FROM AN INDUSTRY-FIRST AI SMART FACE™

The all-new Ai Smart Face optimizes iron performance using swing data from thousands of real golfers. This set of swing dynamics, or Swing Code, consists of swing speed, club delivery, and face orientation just prior to impact. The result is a face that promotes maximum distance with tight dispersion into the green.

 

BALANCING DISTANCE, CONTROL, AND PRECISION THROUGH AI ADVANCEMENTS

Traditionally, longer club lengths promote increased swing speed and more distance, but at the cost of control. Through our innovative Ai process, golfers can experience the distance benefits of ¼” longer clubs in the mid and long irons while maintaining tight dispersion into the green.

A TOTAL REVOLUTION IN IRON PERFORMANCE FROM AN INDUSTRY-FIRST AI SMART FACE™

The all-new Ai Smart Face optimizes iron performance using swing data from thousands of real golfers. This set of swing dynamics, or Swing Code, consists of swing speed, club delivery, and face orientation just prior to impact. The result is a face that promotes maximum distance with tight dispersion into the green.

 

BALANCING DISTANCE, CONTROL, AND PRECISION THROUGH AI ADVANCEMENTS

Traditionally, longer club lengths promote increased swing speed and more distance, but at the cost of control. Through our innovative Ai process, golfers can experience the distance benefits of ¼” longer clubs in the mid and long irons while maintaining tight dispersion into the green.

 

CONTEMPORARY DESIGN MEETS HOLLOW-BODY INNOVATION

Modern shaping and hollow-body construction melds form and function, delivering a seamless blend of modern sophistication and innovation. The new, modern shape consists of longer blade lengths, thinner toplines, and optimized sole widths to create a forgiving, yet streamlined look at address.